Diadora + AR featuring Roger Durling, HomeGrown Series, Episode 4

Our Santa Barbara denim shop is a pretty special place for lots of reasons...the biggest being the amazing folks who find us every day.
Back in October of 2018, Roger Durling strolled into the shop and became a fast fan of our premium goods and the attention to detail we put into all of the goods we produce.
Roger has helped make Santa Barbara an international destination for film, and has brought his own craft for storytelling to our latest "Homegrown" series sponsored by Diadora.  Dig into our latest video and learn more about what Roger is doing do shine a light on film through the book he was inspired to write during the pandemic. 


Video Featuring:


Roger Durling, Executive Director of the Santa Barbara International Film Festival // @sbfilmgeek // @officialsbiff

@acerivington // http://www.acerivington.com
@diadoraofficial // @squadradicorsa // https://www.diadora.com/en/us

Director: Andrew Rurik // @andrew_rurik Cinematography: Tim Ross // @timxross
Editor: Betsy Johnson // @betsjohnson
Production Manager: Kate Eckberg // @callme_kate Music: ”Playtime With Herbie” - Cast Of Characters //

Photographer: @zackharris_photography
Production Company: @thirdshiftcreative //













Cinema in a Flux: 

"A gorgeous coffee table showpiece, the book CINEMA IN FLUX was created as a fundraiser for SBIFF, a 501(c)(3) non-profit arts and educational organization.

On March 16, 2020, we were told we were going into lockdown. That first day, reeling, disbelieving, I quickly understood the role cinema had to play. And the role I had to play: Movie recommendations. Cinema has always inspired, transported and educated, and I cannot diminish its essential role in helping to lighten our burden, to comfort, to distract. I knew people would be turning to film. I thought of cinema as a second responder.

At first, they were done quickly. My recommendations were a few paragraphs short and based on movies that I was very familiar with. I never imagined I would be writing them for a whole year. At first, I didn’t think there’d be an audience. The impulse to write the recommendations was a way to keep moving forward. I imagined a long tunnel with lights at the end of it. Big beautiful, flickering projector lights illuminating the way and all these images and inspiring dialogue accompanying us. Seeing and writing all these missives kept me focused, and it helped me process all the events of 2020. The choices of films reflected on what was happening around us. It was motivating to keep hearing from people thanking me for the connectivity. They were forwarding them to their friends.

I see the collection of all of them as a commemoration of cinema and this period in our lives in which we were forced to pause – and deal with vicissitudes we never imagined we would ever have to grapple with. I see this book as a celebration of how the art of cinema can give hope. We were given time to be introspective and reevaluate life as we knew it. I see cinema as a conduit to allow you to do that. All I did was to point people in the right direction. North by northwest.