Ace Rivington × Wolverine 1000 Mile Holiday Giveaway · Draft for attorney review · Prepared November 14, 2026

This is a working template built from your two planning files and from public summaries of California law. It is not legal advice. Fill every [bracketed] field and have a California attorney review it before launch.

1. Summary

Two free-to-enter sweepstakes run together, and each gives away the same prize: custom-tailored Ace Rivington jeans plus Wolverine 1000 Mile boots.

• Online giveaway: Instagram or email entry, Nov 17 to Nov 30, 2026. Drawn Dec 1 and announced Dec 3 at the event and on Instagram.
• In-store giveaway: entry card or QR code at the Dec 3 event in Santa Barbara, CA. Drawn that night.
• Winners: one online winner and one in-store winner.
• Cost to enter: nothing. No purchase is ever required, and a purchase never improves anyone's chances.

2. Why this stays a sweepstakes and not an illegal lottery

Under California Penal Code section 319, a lottery is any scheme to distribute property by chance among people who have paid, or promised to pay, something of value for the chance. Courts and the Attorney General treat it as three elements: a prize, distribution by chance, and consideration. Running a lottery is a misdemeanor under section 320. This giveaway has a prize and it uses chance, so the policy exists to make sure the third element, consideration, is never present.

The rules that follow from that:

1. No purchase or payment is ever required. Nobody pays to enter, to be eligible, to receive the prize, or to learn about the prize.
2. Purchases never help. There are no bonus entries, extra chances or better odds for buying anything or donating anything. Keep Black Friday and Small Business Saturday promotions in separate posts that never mention entry.
3. The free way to enter is clear and equal. Every post, story, email and in-store sign says no purchase is necessary. Consideration is judged from the entrant's side, and a hidden or hard-to-find free route invites claims.
4. Winners are chosen purely at random. It is not a skill contest, so there is no judging of photos, captions or comments.
5. No raffle tickets. Do not sell tickets or take paid entries at the event. California limits raffles to registered charities under Penal Code section 320.5.
6. Winners never pay anything. No fee for the prize, for information about it, or for shipping the prize to them.

California sweepstakes disclosures

California's sweepstakes advertising rules, in Business and Professions Code sections 17539.5 and 17539.15, are written mainly for sweepstakes solicitations. The safe approach is to apply them to every post, email, card and sign. In summary they ask for:

• A clear statement that no purchase is necessary.
• The odds of winning each prize, or a statement that the odds depend on the number of entries received when the sponsor cannot control that number. Where there is more than one prize, the odds are stated for each.
• The date or dates the winners will be determined.
• The sponsor's name and address, a full copy of the official rules, and consistent use of the name "Official Rules".
• No fee charged to obtain a prize or information about it.
• No suggestion that a notice is a second or final notice, and no wording that a notice is urgent.

Flag for your attorney: the social plan includes "24 hours left" and "last call" posts. These state a real deadline, but section 17539.15 restricts urgency wording in sweepstakes materials, so ask whether that wording is safe.

Second flag: entering by email also joins the Ace Rivington list. Ask your attorney whether a required marketing sign-up could be argued to be consideration. A cautious option is to make the marketing opt-in a separate checkbox that does not affect the entry.

3. Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

3.1 Sponsor and prize provider

The Sponsor is [Ace Rivington LLC], 1100 State Street, Santa Barbara, CA 93101. The Prize Provider for the boots is [Wolverine World Wide, Inc. — confirm].

3.2 Who can enter

Legal residents of the 50 United States and the District of Columbia who are 18 or older and have reached the age of majority in their state. Employees and agents of the Sponsor and the Prize Provider, and their immediate family and household members, cannot enter.

3.3 Promotion periods (Pacific Time)

The Sponsor's clock is official.

• Online: entries open [Tue Nov 17, 2026, 12:00 a.m. PT] and close [Mon Nov 30, 2026, 11:59 p.m. PT]. Drawing on [Tue Dec 1, 2026]. Winner announced [Thu Dec 3, 2026] at the event and on Instagram.
• In store: entries open at [Dec 3 event start] and close at [Dec 3 drawing time]. Drawing at the event. Winner announced the same evening.

The online winner does not need to attend the event to win.

3.4 How to enter

There are three free ways to enter. Each gives one entry.

1. Instagram: follow @acerivington and @wolverine, like the giveaway post, and comment tagging one friend. The entrant's account must be public.
2. Email: submit name, email address and state at [acerivington.com/giveaway]. This adds the entrant to the Ace Rivington email list. Unsubscribing never voids an entry. [Attorney to confirm the opt-in wording.]

3.5 Entry limits

The maximum is two online entries per person, one by Instagram and one by email. A person may also make one in-store entry at the event. Entries made by fake accounts, bots, scripts or other automated means are void.

3.6 Prizes and odds

Two prizes will be awarded, one online and one in store. Each prize is:

• One custom-tailored pair of Ace Rivington jeans, style and wash chosen from available stock. Approximate retail value $[250].
• One pair of Wolverine 1000 Mile boots, style, color and size subject to availability. Approximate retail value $[400].

Approximate retail value of each prize is $[650]. Total approximate retail value of both prizes is $[1,300]. There is no cash alternative and prizes are not transferable. The Sponsor may substitute a prize of equal or greater value if something becomes unavailable. [Optional: one person cannot win both prizes.]

The odds of winning the online prize depend on the number of eligible online entries received. The odds of winning the in-store prize depend on the number of eligible in-store entries received.

3.7 Drawing

Each winner is chosen by random drawing from all eligible entries for that giveaway. Online entries are exported from Instagram before the drawing, and the drawing is recorded. [Decide: must the in-store winner be present at the drawing? If yes, state it here and say how many minutes are allowed before an alternate is drawn.]

3.8 Winner notification and verification

Winners are notified by direct message from @acerivington or by email. A winner must reply within [72 hours] or an alternate is drawn. The winner must return an affidavit of eligibility and releases within [7] days. The Sponsor will never ask a winner for payment, bank details or passwords.

3.9 Getting the prize to the winner

• Tailoring: out-of-town winners can send measurements and receive free US shipping. Local winners can be fitted any time. [Confirm you can fulfill remote fittings. If not, limit online entry to people who can visit the store.]
• Boots: the winner picks size and style from the designated 1000 Mile styles. Boots are shipped or picked up in store, and size exchanges are available within [30] days if the boots are unworn.

3.10 Taxes

Winners are solely responsible for any taxes on their prize. Based on your planning notes, each prize falls below the $2,000 level at which a Form 1099-MISC is required for 2026 prizes. [Confirm with a tax advisor.]

3.11 Conduct and disqualification

Entrants may tag only real people they know. They may not tag people in photos those people are not in, tag brands, or post spam comments. The Sponsor may disqualify any entry that breaks these rules or the rules above.

3.12 Publicity

Except where prohibited by law, entering and winning allows both brands to use the winner's name, Instagram handle, city and event photos for promotion, with no further payment.

3.13 Release

By entering, entrants release the Sponsor, the Prize Provider, and their affiliates, employees and agents from claims connected with the giveaway or with a prize. This giveaway is not sponsored, endorsed or administered by, or associated with, Instagram or Meta, and entrants also release Instagram and Meta from liability.

3.14 Privacy

Email addresses are used for Ace Rivington marketing and are shared with Wolverine [yes/no]. In-store phone numbers are used only for [the giveaway and event follow-up]. Every marketing email includes an unsubscribe link. Link a privacy policy that gives the notice California requires at the point of collection: [privacy policy link].

3.15 Right to modify

The Sponsor may cancel, change or suspend the giveaway for fraud, technical failure, platform changes or anything outside its control. If it does, it will post the change at [rules link].

3.16 Governing law and disputes

California law governs. Claims are brought on an individual basis only, in the courts of Santa Barbara County. [Attorney to confirm.]

4. Short rules for every caption, story and entry card

No purchase necessary. Open to legal US residents 18+. Online entries Nov 17 to Nov 30, 11:59 p.m. PT. Odds depend on the number of eligible entries received. Not sponsored, endorsed or administered by, or associated with, Instagram or Meta.

5. Do and avoid

Do

• Post the full Official Rules at one stable web address and link it from every post, story, email and in-store sign.
• Run the post as an Instagram Collab with Wolverine.
• Label influencer or employee posts as ads (#ad), as required by the FTC.
• Export Instagram entries before the drawing and record the drawing.
• Warn followers about fake "you won" accounts, and contact winners only from the official account.
• Keep a dated log of entries, drawing method, alternates and winner contact.

Avoid

• Bonus entries or better odds for in-store purchases, or any entry tied to a sale.
• Selling raffle tickets, taking donations for entries, or any paid way to enter.
• Hiding or downplaying the free entry method.
• Promising the event extras (photo backdrop, tailoring demo, boot try-ons) until they are confirmed.
• Urgency wording in sweepstakes materials until your attorney approves it.

6. Decisions to make before launch

1. Must the in-store winner be present at the drawing?
2. Can you fulfill remote tailoring fittings, or should online entry be limited to people who can visit the store?
3. Will email addresses be shared with Wolverine?
4. Should the email entry include a separate marketing opt-in checkbox?
5. Can one person win both prizes?
6. Final retail values for the jeans and the boots (your notes put the 1000 Mile boot MSRP at roughly $385 to $425).
7. Exact times and the store address for Dec 3.
8. Reply window for winners ([72 hours]), paperwork deadline ([7] days) and size-exchange window ([30] days).

7. Internal launch checklist (not part of the published rules)

1. Get Wolverine's written sign-off on the rules, logo use, the collab post and boot shipping.
2. Post the full rules at a stable web address and link them everywhere.
3. Put the short rules in every caption.
4. Keep total prize value under $5,000. This keeps you below the level at which New York and Florida require registration.
5. Have a California attorney review the final rules.